6th Sense Branding

6th Sense®

6th sense is the company responsible for a IT Service Consultant also provide training to all corporate companies.

What Client Wanted?

The client wanted this project to bring value and trust to the highly competitive tech industry.

  • Modern and clean branding
  • Modern and futuristic logo
  • Logo should represent the innovation and technology
  • Futuristic color palletes
  • Innovative brand identity

Challanges faced

To represent the concept of modern and futuristic branding in the customer's mind was the main challenge our creative team has faced.

As there is no physical outline to represent the futuristic image, Our creative team has to develop a strong logo concept with the colour palettes and typography, with the innovative and strong brand personality and brand message.

Our Goal

The design goal was to create a new design for the brand, making it unique and improving the perception of modernity, simplicity and reliability, while maintaining the "innovation" figure as the centre of the "6th sense" project.

Solutions like..

#what

#when

#where

#why

#how

#who

How we started?

We started with the strategy part for the 6thsense branding. Firstly we gathered all the information about the targeted audience of 6thsense clients, after that we did our research of the competitors of 6thsense. After analysing both the information, we developed brand voice and brand archetype for the brand to represent the brand personality to the world. It was very easy for us to design a logo and other brand identity material because we had a very clear idea of what will touch the customer’s mind and according to that we started developing the branding strategy and all the branding material for the 6thsense brand.

Consumer research

At the centre of our every engagement is our client – we believe in forging long-term relationships with them. The 6thsense clients are corporate firms, institutional and high net-worth clients. 6thsense has educated customers who run high-networth businesses and corporate firms. We dig into their lives, who they are, what they do, and what dreams they have, fears they have, what kind of expectations they have from the business services?

The Competitors Research

In order to make 6thsense brand compete with their competitors, we must have the knowledge of the competitive brands. As competitive research is the crucial part of any marketing plan. We conducted research for the same brands as a spark capital and gathered information about their histories and stories, Their targeted audience and what kind of customer they have and why do people buy their services.

Brand Archetype

The Rebel archetype - 6thsense

Rebel archetypes are unconventional thinkers who use unique approaches to solve tasks. We have defined 6thsense as a rebel because as it says, 6thsense provides training with innovation to all the corporate firms. They believe in providing their service with innovation. 6thsense works hard everyday to provide what customers need. They do not like normalcy and always push for development for a greater community.

Characteristics :

  • They are very creative with their work of style.
  • They are very innovative with the solutions they provide.
  • They are unconventional in their methods.
  • They do things extremely differently because they break tradition.

Brand Voice

  • Passionate
  • innovative
  • Superior

Logo concept explanation

The logo’s simplicity is visible to the naked eye. But it’s a powerful combination of clean design and perceivable brand identity, which results in an instantly recognizable logo.

As the main visual element, we used the number 6, the first element of the 6th sense, and we gave it an futuristic image by making the number 6 look like an innovation.

Innovation is the main importance for IT service consultants.

Innovative ideas help us transmit more colourful information, which is why we have so many colours. These colours combine to create a colour gradient.

The typography of the logo is fine and extensive, portraying modernity and bringing the feeling of movement.

Colors Psychology

We have used blue and yellow combined as a gradient. The reason behind using gradient in logo design was that the way gradient transmit the colours it shows the innovation

Innovative ideas help us transmit more colourful information, which is why we have so many colours. These colours combine to create a colour gradient.

Blue colour psychology

  • Security
  • Innovation
  • Loyalty

Yellow Colour Psychology

  • Positive
  • Creativity
  • Optimism

Neon Blue
#110AA6

Cornflower Blue
#000000

Dark Orange
#FE8F02

Smoky Black
#000000

White
#FFFFFF

Typography

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ABCDEFGHIJKLMN OPQRSTUVWXYZ

ABCDEFGHIJKLMN OPQRSTUVWXYZ

0123456789

Regular

Marty, is that you? That’s right. No, it was The Enchantment Under The Sea Dance. Our first date. It was the night of that terrible thunderstorm, remember George? Your father kissed me for the very first time on that dance floor. It was then I realized I was going to spend the rest of my life with him. Listen, I gotta go but I wanted to tell you that it’s been educational. How’s your head?

Font Psychology

We have used a Modern sans Serif font called Audiowide for the 6thsense to give a modern, innovative and creative look to the brand.

The formal square font will emphasise the importance of data and make people perceive promotional information seriously. This style is also suitable to attract the attention of businesspeople to our brand.

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